With the GCC Insurance Industry slated to cross over $60 bn by 2020, and growing at the CAGR of 16.7%, it is often easy to forge this trend as a seemingly positive outlook. However, on closer inspection, there is no denying the fact that immense challenges lie in store for insurance operators today to maintain profitability whilst retaining a unique competitive edge. The inaugural edition of the GCC Insurance Summit, held under the theme of “EMERGING RISK | MARKET EVOLUTION | EMERGING OPPORTUNITIES” will set out to tackle the single most significant challenge the sector is facing: Customer Engagement The advent of the digital revolution has brought with it a gamut of new improved user experiences, that has resulted in a paradigm shift in customer behavior, making customer engagement all the more hard. With the adherent proliferation of media, and unpredictable customer behavior, it is no secret that vying for customers’ attention has emerged as a prime concern for insurance operators.