Insurtech company Lemonade has decided to do a “full frontal” and open the Kimono on their operations. The growing Insurtech startup said they were going to overcompensate on their mission to transform insurance from a necessary evil into a social good. If there is one criticism we have heard about Lemonade is that people want to know the details as to how they are digitally managing insurance and why they are superior to your local / hometown insurance agent you have lunch with at Rotary.