InsurTech Is a Storm Hitting the Old-fashioned Insurance Industry

The individual customer has to be at the centre of the marketing strategy of every company who wants to succeed. Customer-centric marketing approach starts from the realization that there is no “average” customer. Customers have different behaviours and preferences – and this presents rich opportunities to move past a “one-size-fits-all” marketing approach. Customer-centric marketing teams think of their customer base as their greatest long-term investment.

Andrea Silvello

Andrea Silvello is founder and CEO of Business Support, a strategy consulting boutique based in Milan and Singapore. He has over 15 years of experience in business and strategy consulting including BCG and Bain & Company. He is founder of InsurTechNews.com and co-founder of insurtech startup Neosurance.

Andrea is an international speaker known for his thought leadership in insurtech and digital health and his thoughts have been published, among others, by Harvard Economics Review, Journal of the International Society for Telemedicine and eHealth and Cutter Business Technology Journal. He co-authored “ALL THE INSURANCE PLAYERS WILL BE INSURTECH” together with Matteo Carbone and “THE INSURTECH BOOK” published by Wiley Editors.