As synthesized by Meg Whitman (CEO at Hewlett-Packard), ‘we’re now living in an Idea Economy, where the ability to turn an idea into a new product or service has never been easier’. This impact is pervasive on all industries, and a company has to achieve enough agility to respond to market opportunities and threats, and quickly turn ideas into reality.
For some years now, ‘digital’-driven projects have become a priority for all insurance groups. Here, the term ‘digital’ refers to several important aspects, starting with a digitalized customer experience, which is completed by digital/technological processes aimed at improving relationships with the clients, and with the mid-term objective of maximizing the single client’s profitability.
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