With Google Gone, What's the Future for Online Insurance Shopping?
The demise of Google’s online insurance comparison site Google Compare is being hailed by some in the industry as a victory for the traditional agency system. But agents may want to hold off on breaking out the champagne. Leading online insurance shopping sites say they are not deterred by Google’s missteps in the online insurance shopping space. In fact, they are just ramping up and have big plans to expand their reach through partnerships with companies outside of the insurance industry.