Emerging technologies and trends are sure to influence two key dimensions in insurance: the customer experience and innovation. Insurers have lately pivoted toward the customer, launching major investments and initiatives after years of slow progress. Many leading companies are aggressively pursuing innovation agendas to reinvent their businesses. Many aspects will change … distribution channels, products, risk assessment, and business models. The major driver behind all of this change is customer expectation, fueled by emerging technologies, and enabled by innovation.