Why Google's Online Insurance Experiment Failed: The Insurance Industry Sounds Off - Carrier Management

The insurance industry had a lot to say about what Google did wrong a day after the search engine giant said it would be pulling the plug on its year-long Google Compare experiment selling auto insurance online. Some experts in online insurance shopping believe that Google realized it could make more money with its AdWords pay-per-click business than it could selling insurance and other financial products online. Others are advising independent agents not to read too much into the demise of what is just one of numerous online insurance competitors.