Why agencies should pay attention to the mobile insurance consumer

Pete Townshend likely wasn’t looking ahead to a future of consumers using mobile devices to “keep moving” with auto insurance, but the lyrics to bring up a good point: More people are using their phones and tablets to request quotes and purchase auto insurance, contrary to our collective belief.
At EverQuote, we recently analyzed quote requests over a 5-month period to determine whether or not the use of a mobile device or desktop computer affected auto insurance shopping behavior.