When will protection catch up with the Insurtech wave?

Nick Baker discusses whether protection will catch up with the Insurtech wave. There's no doubt that adding Fintech or Insurtech to the title of your next event will guarantee a large turnout. I witnessed this first-hand recently, and there are more and more Insurtech events taking place every week. Why is there this intense interest? What's driving traditional insurance people and the like to start taking notice of the growing band of start-ups emerging with disruptive propositions and new ways of doing business?