We may have lots of InsurTech Ingredients, but we really just want cake!

How many companies do you hear say, we are customer centric? It's the holy grail of slogans!

Pretty much all of them right? To be fair, I can't imagine many would ever come out and say we are NOT customer centric. Many will also tell you we are employee/colleague first. I see this more and more, especially when it comes to purpose, values and direction.