In this video, our expert panel discusses e-trade and social media. Efficiency is a key factor in a successful broking operation. Our experts, who also debated a range of issues affecting e-trade at a recent roundtable, discuss how important it is to use technology properly. In addition the team also discuss social media and the impact it could have on future trading. And finally, Allianz e-trading manager, Jason Potter explains where the insurer wants to go next with its own e-trade platform.