For those of you who love music like I do, you will hopefully agree that one of the best songs by the rock band Queen was "Under Pressure," co-written by the famous David Bowie. The story is that the collaboration was creatively different as the vocal was constructed in a very novel way in one night, where they all contributed different pieces of the song musically and vocally and then put it together to create what is considered one of the greatest hits![i] 

While I love the music, the title is reflective of what companies are increasingly facing … pressure.  And it is how they respond and what they do that often redefines their future.