Insurance Business UK
UK health insurers aren't very good digital marketers, says data specialist
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If information from new research by marketing technology and data specialist CACI is anything to go by, then it looks like health insurers in the UK aren’t doing a very good job of marketing themselves through digital means. According to CACI, the sector is actually “failing” when it comes to implementing effective digital marketing campaigns – this despite the opportunity to succeed, amid consumers’ growing online interest.