Insurance Business UK

UK health insurers aren't very good digital marketers, says data specialist

If information from new research by marketing technology and data specialist CACI is anything to go by, then it looks like health insurers in the UK aren’t doing a very good job of marketing themselves through digital means. According to CACI, the sector is actually “failing” when it comes to implementing effective digital marketing campaigns – this despite the opportunity to succeed, amid consumers’ growing online interest.