UBI should be an easy sell on its own merits

Insurers need to recognise the power of UBI as a service and stop assuming it should be discounted. That’s the opinion of Amodo’s CEO, Marijan Mumdziev, who sees growth potential for the technology based on wider customer demand for tailored telematics services. Speaking to TU-Automotive, Mumdziev admitted that many in the insurance industry have been disappointed by the poor penetration of UBI in the European markets but can be blamed on the marketing of the technology to prospective customers.