Tokio Marine North America, Inc. (TMNA Group) has undertaken a Big Data analytics program to gain insight into customer behavior and drive better decision making. The program, launched in 2014, is collecting data from tens of thousands of agencies into a rich customer knowledge base and using predictive analytics to identify new growth opportunities as well as services areas in need of improvement. During 2016, the property, casualty and marine insurer plans to move from predictive to prescriptive analytics and begin providing customer service, call center and field agents with specific recommendations when working with customers.