Sureify – the Salesforce.com of Insurance Engagement

In this increasingly connected world, engagement with customers is the mantra for InsurTech start-ups. New sources of data change the way risk can be rated. And tech from adjacent industries enables insurers to fundamentally change the relationship dynamic with their customers. Until now, legacy IT and out-moded workflows have been the staple excuse for tortoise-like innovation by incumbent insurers. But that excuse is short-lived by the new breed of InsurTech platform solutions. For this week’s InsurTech Weekly, Rick Huckstep looks at wearables, health insurance and Silicon Valley start-up, Sureify.