So Your Startup Wants to Sell Insurance?
Selling insurance is complicated. Not impenetrable, but complicated. The sales process is sort of like a tangled piece of string— it’s easy to see the beginning and end, but hard to figure out what’s happening in the middle. When you start untangling, you’ll find prospect lists, telemarketing, direct mail, traditional marketing, and web-based lead generators uncovering and enticing potential customers.