There is an imbalance between demand and supply of general insurance due to the tedious workflow and processes that insurance intermediaries and insurance companies face. 

Singaporean insurtech company Surer, which automates the workflow and processes via a cloud-based platform, helps insurance intermediaries get rapid access to insurance quotations and insurers to distribute their products more efficiently. By digitalizing the insurance work for insurers and intermediaries, its platform enables them to save time, focus on their clients and scale their business.  

Surer was launched in September 2020 by Gordon Tay, Renfred Tay and Derren Teo with a mission to solve the enormous mismatch in demand and supply in a $1.7 trillion general insurance industry.