Who remembers BackRub, MatchBox or Cadabra? Not many people, because these companies now exist as Google, Tinder and Amazon. Well, today, Hiro, the prevention-first insurtech, is excited to announce a new identity: Locket. This new brand will help Locket to build on the foundations laid by Hiro, empowering the company to communicate its value more effectively. It will also enable smoother international expansion, which is vital to future growth plans.

Locket is truly changing the face of the home insurance industry with its prevention-first approach. It offers members a better price on their policy if they proactively protect their homes using smart technology. It also has a monthly subscription-based model – similar to Netflix – meaning no lengthy contracts, no admin fees and no cancellation fees. Locket quotes are generated from just a handful of questions that can be completed in under a minute. Recently, it's even partnered with an ex-burglar to help members improve the safety of their homes.