Pretotyping Explained: Why Google, Tech Innovators Set Out to Fail Fast
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Pretotyping is the key to market innovation, according to a technology entrepreneur who once held the title of innovation agitator at Google.
Alberto Savoia, the founder of Pretotype Labs and former Googler, delivered the message last month at Safelite’s annual customer experience conference in Chandler, Ariz. The focus of this year’s conference, according to Ohio-based Safelite Solutions, was the Future of Auto Claims....