Piloting the seas of commercial insurance customer transparency: Are insurtech companies leading the way?

Over the past few weeks I had the pleasure of meeting with a number of insurtech startups. Their mission? To create a customer-first company. One team in particular is building their company based on customer insights of the insurance industry. So far, their findings indicate customers believe insurance has more of a transparency challenge than suffering from a trust deficit – there is an increasing desire to know how their premium dollars are spent and how an insurance company views their risk.