Pega Intelligent Virtual Assistant Takes Bots to a Level of Dynamic Engagement

While the potential of artificial intelligence (AI) is limitless, at least in the minds of its most fervent supporters and detractors, it’s performance so far has been modest—particularly in the case with the use of AI in chatbots applied to insurance customer service. Pegasystems (Cambridge, Mass.) appeals to that somewhat disappointing performance in its announcement of the launch of Pega Intelligent Virtual Assistant, part of the vendor’s Pega Platform.