While culture is the central ingredient in the innovation recipes of most property/casualty insurers, strategy games and idea labs are among the more novel approaches P/C leaders describe when asked how their companies encourage innovation. Progressive, Assurant and Gen Re are among the P/C companies with some novel approaches to encouraging innovation. Eight of 16 industry leaders who responded to emailed inquiries from Carrier Management about how their companies encourage innovation specifically used the word “culture” in their answers, with many describing their roles as innovation advocates and supporters for new ideas in their workforces.