More drivers aged 18 to 34, or millennials, are interested in usage-based auto insurance policies than are drivers in all other age groups. More millennials (88 percent) are interested in taking out a UBI, also known as telematics, policy compared to all other age groups (74 percent), according to a survey by Towers Watson, which consults on and sells UBI services to insurers. This relatively high interest in usage-based insurance (UBI) among consumers goes up further when they are promised that their premiums will not go up due to poor driving behavior, according to Towers Watson, which consults on and sells UBI services to insurers.