InsurTech: Where’s the Beef?

In 1984, Wendy’s introduced a new ad campaign with the tag line “Where’s the Beef?” The campaign was so successful that the phrase “Where’s the Beef” made it into the popular vernacular as a way to question whether there was any substance or any tangible result from an activity. The InsurTech movement is enjoying enormous success in terms of new startups, venture capital, partnerships, and pilot projects.