In one of the largest seed investments in the firm’s history, Sequoia Capital is committing to a $13 million round for Lemonade, a company that’s looking to bring the idea of peer-to-peer personal insurance to the U.S. There is perhaps no industry more universally reviled than the insurance industry and Lemonade’s co-founders, Shai Wininger (a co-founder of the jobs marketplace Fiverr) and Daniel Schreiber (the former president of Powermat), view that as a perfect opportunity to come into the U.S. with a potentially disruptive business.