While InsurTech might not grab headlines like other flashier FinTech sectors, based on Crunchbase data, 2019 saw the most venture capital dollars invested in insurtech companies over the past five years. About $7.3 billion was invested in insurtech over 548 deals. These insurtech startups are bringing innovation across all aspects of the insurance value chain, including applying digital capabilities to transform customer’s experiences with insurance throughout their buying journeys.