Insurtech After Life

From the perspective of advertising, where single, snappy brand names like Coke, Dunkin’, and Think! are favored, DeadHappy was dead from the beginning. Established in 2013 and officially launched in 2019, this online life insurance agency, famous for its tagline ‘life insurance to die for,’ ceased operations after securing $36 million in funding, operating for five active years, and following a controversial ad that led to an apology.