Insurers Could Learn From Amazon About Customer Satisfaction
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Amazon.com scored its sixth annual victory in the 24/7 Wall Street Customer Service Hall of Fame last year, with 59 percent of customers reporting that they received excellent customer service from the e-commerce giant. That score surpassed the number two company on the list, Chick-fil-A, by 12 percentage points. Why should that matter to the insurance industry? Because it’s the new benchmark for what customers have come to expect in a hyper-connected, global economy,