For Cigna, the immediate goal is to reach women customers in Hong Kong. “There are a lot of unmet needs in women’s health,” said Julian Mengual, regional CEO for Southeast Asia and health solutions. “CareVoice and its platform build an opportunity for us to use new methodologies to engage with this segment.”

The Cigna deal is one of several that CareVoice has notched, including with Generali and Prudential Financial, across its traditional markets such as Hong Kong as well as new ones including Malaysia and Thailand.