Launched last month and led by Sam White, the startup claims that car insurance has been “out of balance for years with most of the products designed with men in mind.” So, after talking to women about what they actually want out of a car insurance company, Stella came to life with a product that’s underwritten by QBE with different features including money saving and rewards for safer driving, simplicity and ease of switching, flexibility, and leaving women “feeling safe and secure.”