Alec Miloslavsky, CEO of EIS Group, explains how carriers can keep their customers through the use of connected technology. Better understanding and use of the Internet of Things is a key part of this strategy. Insurance customers now commonly make comparisons based on experiences in other industries, and rarely take into account whether requests are feasible based on the company’s financial or market position, technology available, or even products offered. Customers today seemingly don’t have to consider those factors, because if Company A can’t or won’t offer what is needed, chances are Company B both can and will.