Winning your customer for life is a challenging task for organizations. How can you connect with your customer and how can you ensure that they stay with your organization for a long time? Questions that many organizations face. Fortunately, with the advance of big data and analytics, it has become a little bit easier for organizations. Last week, I spoke at the Retail, eCommerce, Payments and Cards conference in Dubai, one of the biggest in the Middle East, and I would like to share some of my keynote insights with you through this article.