How to create a valuable user experience for your mobile insurance app
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In 2010, less than 10% of Americans with bank accounts made weekly mobile transactions, but two in five visited a physical branch every week. Just four years later, the tides shifted. In 2014, less than 30% of American bank-account holders were making weekly visits to a branch, but more than a quarter banked through mobile platforms. And, we know the trends are only ever-increasing toward mobile in the last two years.