How Shared Value Insurance Is Transforming People’s Lives And The Industry
As Harry catches his breath and wipes the sweat off his forehead, his Apple watch tells him that he has just burnt 550 calories on the treadmill. He breaks into a smile on the realization that his weekly fitness goal has been attained. A moment later, he opens a mobile app, runs a quick check and is delighted to see that points were gained from his treadmill run and can now be redeemed at his local sportwear outlet.
Harry is a highly motivated member of the Vitality program from Discovery - the world’s first true shared value insurance (and, now also, banking) model.