How Digital is Changing Business Success Metrics

Twenty-one years ago, Michael Treacy and Fred Wiersama, two respected management consultants, published a book called The Discipline of Market Leaders. They boiled down market success as coming from three important factors: 1) operational excellence, 2) product leadership, and 3) customer intimacy. Many insurance executives were inspired by the book and took these guidelines to heart, shoring up their capabilities in these three pillars.