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Home Insurance Customer Service and Reputation—Not Price—Drive Lifetime Customer Value, J.D. Power Finds

COUNTRY Financial Ranks Highest in Homeowners Insurance; Lemonade Ranks Highest in Renters Insurance TROY, Mich.--(BUSINESS WIRE)--The median age of first-time home buyers has increased to 33 years, the oldest age on record since the National Association of Realtors began tracking this data in 1981. What’s that mean for home insurers? The battle to drive lifetime value in home insurance customer relationships now hinges on the ability to capture new customers as early as possible by converting renter…