We live in a personalised world. Everywhere we turn we are having ‘experiences’ recommended to us based on our previous purchases, visits or viewings. Now, thanks to the advent of telematics, the insurance sector is shaping up to be able to offer consumers personalised policies based on their actual driving behaviour, rather than the ‘guesstimates’ of old. This is because insurers will be able to determine the ultimate loss ratio of a single risk – revolutionising motor pricing. Traditionally, without actual driving behaviour data, insurers would rely on information such as a driver’s age, number of years’ experience...