businesswire

Gen Re’s NOW App Uses Facial Analytics to Let Consumers Buy Insurance in Minutes

When it comes to buying insurance, how often do we hear that it’s not the purchase that’s the grudge, but the process? Gen Re’s NOW app uses facial analytics technology to offer a quicker, easier – and fun – way to purchase Life, Hospital Cash or Accidental Death insurance. The prototype was just launched. The buying process begins by uploading a selfie from your smartphone. Powered by Lapetus Solutions’ JANUS facial analytics technology, the app then returns an…