Forbes Fintech 50 2018: The Future Of Personal Finance

The personal finance start-ups on our annual Fintech 50 list -- like Metromile, Earnin and Credit Karma -- are harnessing data, cutting-edge technology and sheer willpower to overcome the traditional confines of the financial system. They're experimenting with new business models in an attempt to align their incentives with ours. They're deploying behavioral science to help us act smarter around our money.