Economic Times

Flipkart, Amazon, Paytm, others rush to get a pie of growing insurance market

India’s burgeoning internet economy is slowly warming up to the potential of its massively underpenetrated insurance market.

The country’s largest consumer internet platforms — from Flipkart to Paytm — are scaling up insurance businesses with the promise of low cost, low commitment and fully digital services as demand for risk coverage rises amid the Covid-19 pandemic.