Five Areas Ripe for Insurance Innovation

No company becomes a leader in its industry while hiding behind a legacy system and refusing to update processes. Instead, leaders must be unafraid to blaze a trail and facilitate business evolution by adopting new technology. At its core, the insurance industry is all about making a connection—and technology is the way we make connections today. In 10 years, the percentage of people reading email on a smartphone or tablet has gone from zero to 80 percent. Insurance companies, increasingly aware of their customers’ and prospects’ dependency on the Internet, smartphones and tablets, are adjusting by creating innovative apps and online tools that make shopping for and buying insurance easier and more accessible.