E-Commerce InsurTech Pioneer Setoo to Merge With Pattern Insurance Services, Creating an Embedded Insurance Global Leader

Embedded insurance pioneer, Setoo today announced it is entering into a merger agreement with Pattern, an insurtech startup that is coming out of stealth mode. The joint company will operate across Europe and the U.S. under the name of Pattern. Pattern will help businesses generate new revenue streams and increase customer satisfaction through tailored insurance products, transforming all of their online transactions into protected experiences without the need to be an insurer.