When we talk about innovation in the U.S. insurance industry, 2015 became the year that Google moved from the list of potential disruptors to actual disruptors. The fuss began when they launched Google Compare in the U.K. in 2012. It was only a matter of time for the company to launch in the U.S. Google’s approach, in partnership with Compare.com and Coverhound, brought a new, friendlier and more efficient model of price comparison for auto insurance.