Customer Behavior and Loyalty in Insurance: Global Edition 2016

From tracking drivers’ braking behavior to installing wearable devices on factory workers and funding medical-advice mobile apps, many insurance companies are trying to become more present in their customers’ lives. They know that improving the long-term economics of the business will require interacting more and delivering more value to customers. A customer-centered approach has finally gained the attention of many insurance executives as an alternative to the traditional, internal focus on products, agents and in-year financial considerations.