Ping An Insurance Company of China has partnered with British financial tech start-up Bought By Many to develop and market new travel policy offerings gleaned from data across Chinese social media platforms. Bought By Many uses anonymized data from search engines, social media and online forums to analyze and identify consumer needs that aren't being addressed by traditional insurance policies. Looking at qualitative and quantitative research from both social interactions and search insight, Bought By Many has developed seven insurance packages for Ping An that are specific to the needs of domestic Chinese travellers.