Fast-growing insurtech underwriting agency Blue Zebra has partnered with Point Insurance to launch a new personal accident and sickness insurance brand.

Blue Point Insurance will be distributed via Zebra Lounge, a digital platform with more than 11,000 registered broker users that is owned by Blue Zebra, the partners announced today.

Blue Zebra MD Colin Fagen says the new brand, which is underwritten by Lloyd’s, aims to become a major player in the personal accident insurance market within the next five years.