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Best’s Special Report: Insurers Warming to Direct-To-Consumer Investments to Improve Distribution, Customer Experiences
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OLDWICK, N.J.--(BUSINESS WIRE)--As the insurance industry goes through a phase of digital transformation, the advance of technology is encouraging insurers to explore and establish direct-to-consumer (DTC) distribution channels. Results of AM Best polling at its annual conference indicates that insurers see DTC marketing as the most attractive area of opportunity in 2019, as 31% of industry respondents chose that over other possibilities such as workplace solutions, mergers and acquisitions and…