How important are millennials to your business? “Gen Y is the only generation of auto insurance customers that is growing,” said Mark Garrett at JD Power. “It’s critical that providers continue to focus on those younger generations as they are the future of their business.” And, when it comes to claim satisfaction, millennials are hard to please. There’s good news, though. According to the 2015 Claims Satisfaction Study that JD Powers released last month, claimants born between 1977 and 1994 moved up a few points on the satisfaction scale. In 2014, they measured 819 out of a thousand. This year, they’re at 827.