Are new data sources *sparking joy* for underwriting and claims?

Decluttering expert Marie Kondo asks a single question when determining whether a piece of clothing or a book should stay in the house or be thrown out: “does the piece spark joy?” A very similar question can be asked today in the world of insurance. Is new data positively impacting insurers and sparking joy? Or are these just more data points destined to be thrown out in the end?